These are the pivotal moments that shaped my thinking, and the skills I've developed along the way. I've always felt free to take on projects regardless of the industry. Working in print, digital, advertising, and printing has kept me engaged in creative growth and experimentation. it's a reflection of challenging myself creatively and solving problems as an engineer, immersing myself in advertising, or working on complex design systems.
Following over 11 years at Hearst Magazines, I transitioned to freelance work in 2025. I now work with a variety of clients on product design, brand identity, accessibility workshops,and design systems projects.
In December of 2024 we achieved Deque Monitor scores of 95% and above across 120 sites spanning Hearst Magazines International in the United States, Europe, and Asia — growing from 0% to 95%+ WCAG 2.1 AA in under 2.5 years. This achievement represents a significant milestone in our commitment to accessibility and inclusive design, ensuring that our digital products are usable by people of all abilities.
After successfully launching Custom Feeds I was promoted from Senior Product Designer to Staff Product Designer / Independent contributor. In this role I took on more technical leadership responsibilities, including architectural decisions, code reviews, and design system processes. I also became a vocal advocate for accessibility and inclusive design across the organization.
I joined Hearst Magazines in October 2013 as a Senior Product Designer. The plan was to unify a dozen separate codebases into a single platform in order to scale the benefits of new features. I worked closely with engineering and product teams to create a design system from scratch, which eventually evolved into a single platform, CMS, and codebase that scaled from 15 U.S. titles to ~120 global properties and helped grow the monthly audience from 15M to 512M unique visitors. Before the CMS work began I was embedded with the Esquire editorial team in order to get a feel for the needs of our editorial users and the unique challenges of magazine content.
Joined TBWA\Chiat\Day as an Interactive Designer, one of the world's most respected creative agencies. Worked on interactive campaigns, pitches, and presentations for clients including Vonage and Michelin. The experience exposed me to high-caliber creative standards and fast-moving agency culture, and helped bridge my art direction background with increasingly digital-first executions—leading directly to my transition into product design at Hearst.
Served as Associate Creative Director at iNDELIBLE, a New York agency working across fashion, beauty, and pharmaceutical clients. Led creative direction for brands including Tommy Hilfiger, Tiffany, Sephora, MAC, and pharmaceutical clients like Botox and Pierre Fabre. This role deepened my ability to balance brand integrity with digital execution across demanding, high-profile clients.
Worked as a freelance interactive art director and designer across a wide range of clients and industries. Projects included online advertising for NRDC, product work for K2 Snowboards and Redbull Media via Noct Bureau, website and mobile design for IdleAir, and TV campaign work for ION Television via BarkerDZP. Also contracted with CAHG TBWA\Worldhealth, Cheil, Equinox, and others. This period built my adaptability across verticals and sharpened my ability to deliver under tight client deadlines.
Took on a hybrid Product Manager and Lead Designer role at Flavorpill, a culture and events media brand. I owned UI/UX design, information architecture, email marketing, and CMS design. Optimized registration paths that increased new user conversions from 15% to 26%, improved email open rates through A/B testing, and led a blog redesign that drove +120% pageviews and +93% in visits. Clients included Absolut, HBO, Bravo, New York Times, and Yahoo.
Joined AOL as an Associate Designer, working on one of the web's largest platforms at a pivotal moment in internet history. Designing at AOL's scale sharpened my understanding of how design decisions ripple across massive user bases and the discipline required to maintain consistency across a sprawling product ecosystem. At this point in time the AOL homepage was a major traffic driver and a key entry point for millions of users, so the design work had a significant impact on user experience and engagement. I contributed to the design of the AOL homepage, landing pages, and various promotional materials, learning how to balance creativity with the constraints of a large-scale platform.
My first professional design role, working at Community Connect, a social networking company serving niche online communities such as BlackPlanet, MiGente, and AsianAvenue. They preceded Facebook and MySpace, and were pioneers in the social media space. I designed user interfaces, landing pages, and promotional materials for their various platforms including Ford Models