Milestone

The AI Retooling: Local Inference, Model Routing, Agent Orchestration

I knew the next chapter of design work would be built with, and for, AI, and I refused to practice it as a black box. So I leveled up deliberately: stood up local LLM inference on my own Proxmox homelab, built a multi-model routing proxy that splits work across local models, DeepSeek, and frontier APIs by cost and capability, and learned to orchestrate coding agents on real production work. The proof is shipped: the Subfolio port, the routing case study, and this site itself.

Skills:
  • LLM Model Routing
  • Local Inference (llama.cpp / Proxmox)
  • Coding-Agent Orchestration
  • AI Product Design
  • TypeScript + Astro
Transition

Freelance: Product Designer & AI Design Engineer, Contract & Consulting

Following over 11 years at Hearst Magazines, I transitioned to freelance work in January 2025. I work with a variety of clients on product design, brand identity, accessibility workshops, and design systems projects, alongside a deliberate retooling to design and build AI products.

Skills:
  • Product Design
  • Design Systems
  • Accessibility Audits
  • Figma + Framer Prototyping
Milestone

Accessibility Achievement: Worldwide WCAG 2.1 AA Conformance*

In December 2024 we hit Deque Axe Monitor scores of 95%+ across the 85 core sites — Hearst Magazines International in the United States, Europe, Taiwan, and Japan — with 120+ sites and related properties audited across the wider footprint, in under 2.5 years. The European Accessibility Act didn't make us do it: enforcement started June 2025, six months after we were already there.

Skills:
  • WCAG 2.1 AA Conformance
  • Deque Axe Monitor
  • Accessibility Audits
  • Cross-Functional Collaboration
Transition

Promoted to Staff Product Designer

On December 7, 2020 I was promoted from Senior Product Designer to the staff level as an individual contributor. The promotion followed the Custom Feeds work, which ran through late 2019 alongside the platform transition to RAMS, CDS and React, and which let that transition happen without maintaining two codebases. In this role I took on more technical leadership responsibilities, including architectural decisions, code reviews, and design system processes. I also became a vocal advocate for accessibility and inclusive design across the organization.

Skills:
  • Technical Leadership
  • Accessibility Advocacy
  • Design Systems
Milestone

Named in the Esquire Print Masthead

The February 2014 issue of Esquire lists me on its masthead, page 22, as Designer under the Digital department, alongside David Granger's editor's letter. It is the only place in eleven years at Hearst where a published magazine put my name next to a job title. Two esquire.com features from the following month carry the credit 'Design by Ryan Ilano' with no title attached. Print credited the role; the web credited the work.

Skills:
  • Editorial Design
  • Digital Design
Milestone

Interactive Art Director: Digital Media Group

I joined Hearst Magazines in October 2013 as an Interactive Art Director for the Digital Media Group. The plan was to unify the estate onto a single platform in order to scale the benefits of new features. Hearst put the scale of that consolidation plainly in 2016: the division had used 80 templates for its digital products, and afterwards it used three. I worked closely with engineering and product teams to create a design system from scratch, which eventually evolved into a single platform, CMS, and codebase that grew from 15 U.S. titles to 85 magazine sites across 60+ brands worldwide. Before the CMS work began I was embedded with the Esquire editorial team in order to get a feel for the needs of our editorial users and the unique challenges of magazine content.

Skills:
  • Digital Design
  • CSS
  • SCSS
  • HTML
Transition

Interactive Designer: TBWA\Chiat\Day

Joined TBWA\Chiat\Day as an Interactive Designer, one of the world's most respected creative agencies. Worked on interactive campaigns, pitches, and presentations for clients including Vonage and Michelin. The experience exposed me to high-caliber creative standards and fast-moving agency culture, and helped bridge my art direction background with increasingly digital-first executions, leading directly to my transition into product design at Hearst.

Skills:
  • Interactive Design
  • Digital Campaigns
  • Creative Agency
  • Pitches & Presentations
Milestone

Associate Creative Director: iNDELIBLE

Served as Associate Creative Director at iNDELIBLE, a New York agency working across fashion, beauty, and pharmaceutical clients. Led creative direction for brands including Tommy Hilfiger, Tiffany, Sephora, MAC, and pharmaceutical clients like Botox and Pierre Fabre. This role deepened my ability to balance brand integrity with digital execution across demanding, high-profile clients.

Skills:
  • Creative Direction
  • Brand Design
  • Digital Advertising
  • Agency Workflow
  • Fashion & Beauty
Transition

Freelance Art Director & Interactive Designer

Worked as a freelance interactive art director and designer across a wide range of clients and industries. Projects included online advertising for NRDC, product work for K2 Snowboards and Redbull Media via Noct Bureau, website and mobile design for IdleAir, and TV campaign work for ION Television via BarkerDZP. Also contracted with CAHG TBWA\Worldhealth, Cheil, Equinox, and others. This period built my adaptability across verticals and sharpened my ability to deliver under tight client deadlines.

Skills:
  • Art Direction
  • Interactive Design
  • Mobile Web
  • Digital Advertising
  • Client Services
Milestone

Product Manager / Lead Designer: Flavorpill

Took on a hybrid Product Manager and Lead Designer role at Flavorpill, a culture and events media brand. I owned UI/UX design, information architecture, email marketing, and CMS design. Optimized registration paths that lifted new-user conversion by more than 70% relative to baseline, improved email open rates through A/B testing, and led a blog redesign that drove +120% pageviews and +93% in visits. Clients included Absolut, HBO, Bravo, New York Times, and Yahoo.

Skills:
  • Product Management
  • UI/UX Design
  • Information Architecture
  • Email Marketing
  • A/B Testing
  • CMS Design
  • Conversion Optimization
Milestone

Associate Designer: AOL

Joined AOL as an Associate Designer, working on one of the web's largest platforms at a pivotal moment in internet history. Designing at AOL's scale sharpened my understanding of how design decisions ripple across massive user bases and the discipline required to maintain consistency across a sprawling product ecosystem. At this point in time the AOL homepage was a major traffic driver and a key entry point for millions of users, so the design work had a significant impact on user experience and engagement. I contributed to the design of the AOL homepage, landing pages, and various promotional materials, learning how to balance creativity with the constraints of a large-scale platform.

Skills:
  • Web Design
  • UI Design
  • Consumer Products
  • Large-Scale Platforms
Milestone

Designer: Community Connect Inc.

My first professional design role, working at Community Connect, a social networking company serving niche online communities such as BlackPlanet, MiGente, and AsianAvenue. They preceded Facebook and MySpace, and were pioneers in the social media space. I designed user interfaces, landing pages, and promotional materials for their various platforms including Ford Models

Skills:
  • Web Design
  • UI Design
  • Social Platforms